Legal and Privacy Policy for
thecategorycreationformula.com

1. Introduction

Welcome to thecategorycreationformula.com (the "Website"), owned and operated by CDA, LLC, a New Hampshire limited liability company ("CDA, LLC," "we," "us," or "our"), whose members include the authors of the book The Category Creation Formula, Kevin Maney and Mike Damphousse. Published by HarperCollins Publishers, ©2026 Kevin Maney and Mike Damphousse. This Legal and Privacy Policy outlines the terms of use for the Website and our practices regarding the collection, use, and protection of your personal information. By accessing or using the Website, you agree to be bound by these terms. If you do not agree, please do not use the Website.

For questions or concerns, contact us at:

  • Email: info@categorydesignadvisors.com

  • Phone: 617-804-6222

  • Address: CDA, LLC, as filed with the state of New Hampshire, USA

2. Terms of Use

2.1. Website Use

The Website is provided for informational purposes related to category creation and business strategy. You may use the Website for lawful purposes only. You agree not to:

  • Use the Website in any way that violates applicable laws or regulations.

  • Attempt to gain unauthorized access to the Website or its systems.

  • Reproduce, duplicate, or sell any part of the Website without permission.

2.2. Intellectual Property

All content on the Website, including text, graphics, logos, and materials, is the property of CDA, LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, modify, or distribute any content without our written consent.

2.3. Limitation of Liability

The Website is provided "as is" without warranties of any kind, express or implied. CDA, LLC is not liable for any damages arising from your use of the Website, including but not limited to direct, indirect, incidental, or consequential damages.

2.4. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the content or practices of these websites. Accessing third-party links is at your own risk.

2.5. Changes to Terms

We may update these terms at any time by posting the revised version on the Website. Your continued use of the Website constitutes acceptance of the updated terms.

3. Privacy Policy

3.1. Information We Collect

We may collect the following types of information when you use the Website:

  • Personal Information: Name, email address, phone number, or other details you provide when contacting us or subscribing to newsletters.

  • Non-Personal Information: Browser type, IP address, pages visited, and other usage data collected via cookies or analytics tools.

3.2. How We Use Your Information

We use your information to:

  • Respond to inquiries or provide customer support.

  • Send newsletters or promotional materials (with your consent).

  • Improve the Website’s functionality and user experience.

  • Comply with legal obligations.

3.3. Cookies and Tracking

The Website may use cookies to enhance your experience. Cookies are small files stored on your device that help us analyze traffic and personalize content. You can disable cookies in your browser settings, but this may affect Website functionality.

3.4. Sharing Your Information

We do not sell or rent your personal information. We may share your information with:

  • Service providers (e.g., email marketing or analytics platforms) acting on our behalf.

  • Legal authorities, if required by law or to protect our rights.

3.5. Data Security

We implement reasonable measures to protect your information from unauthorized access or disclosure. However, no online system is completely secure, and we cannot guarantee absolute security.

3.6. Your Rights

You may:

  • Request access to or deletion of your personal information.

  • Opt out of marketing communications by following unsubscribe instructions in emails.

  • Contact us at info@categorydesignadvisors.com to exercise these rights.

3.7. Third-Party Services

The Website may integrate third-party services (e.g., Google Analytics). These services have their own privacy policies, and we encourage you to review them.

3.8. Changes to Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, and significant updates may be communicated via email or Website notice.

4. Governing Law

This Legal and Privacy Policy is governed by the laws of the State of New Hampshire, USA, without regard to its conflict of law principles. Any disputes arising from your use of the Website shall be resolved in the state or federal courts of New Hampshire.

5. Contact Us

If you have any questions about this Legal and Privacy Policy, please contact us:

  • Email: info@categorydesignadvisors.com

  • Phone: 617-804-6222

  • Address: CDA, LLC, as filed with the state of New Hampshire, USA

Last Updated: October 8, 2025